Beauty & Cosmetics
Playing for category leadership on marketplaces
- Client
- Cosmetics brand
- Sector
- Beauty & Cosmetics
Challenge
Despite strong products, it lagged in marketplace search and couldn't use campaign periods efficiently.
Strategy
We optimized listing content and visuals for the algorithm and set up marketplace ad tools around profitability.
Execution
We planned the campaign calendar ahead, managed stock and price dynamically, and concentrated budget on top-converting products.
Results
↑ Satışgrowth in marketplace sales
↑ Sıralamavisibility in category search
↑ Kârimproved campaign profitability
* Sample content — will be updated once real client data is added.
Services used
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